In the past decade, media has exploded! People get their news from papers, television, and mobile devices, which makes the competition so much harder. In the country as of 2013, Hispanics make up for 17% of the nations population at 54 million. Additionally, in the first decade of the century, Hispanics made up half of the nations growth. With this market being so large, what media outlets target this group and what is their current state?
Due to the fact that most of the Hispanic growth is because of births and not immigration, the use of English by this group has increased dramatically. Currently, 62% of all Hispanic people in America are able to speak English or are Bilingual.
The use of Hispanic newspapers generally dropped or remained stable from 2013-2014 with a select few showing an increase in readers. However, both Telemundo and Univision reported an increase in viewers to both their webpages and their television broadcasts.
These changes track both the increase in technology as well as the the changes in the population in the country. However, it is important to note more than just the trends in Hispanic media.
Recently, Univision, a popular Hispanic media company, was battling American Businessman and Presidential Candidate Donald Trump in a 500 million dollar lawsuit. After Trump’s statement in June of 2016 regarding his comments about the Mexican immigrants, Univision decided that they did no longer want to air the Miss America Beauty Pageant, which is owned by Donald Trump.
Entertainment Weekly published an article with the following:
““While Univision claims its decision came solely in response to comments by Mr. Trump during a June 16, 2015 campaign speech announcing his candidacy for President of the United States, the decision was, in reality, a politically motivated attempt to suppress Mr. Trump’s freedom of speech under the First Amendment as he begins to campaign for the nation’s presidency,” read a statement from Trump released to CNN.”
The network could not sell ad time during the program and was receiving calls from upset and angry viewers who were opposed to Trump’s Statements and the Pageant.
The lawsuit ended on February 11th. Both parties delivered statements that legal action was no longer taking place, however no details as to the results were released.
While it may not be commonly known, Hispanic media plays a huge role in our country.
Find the Hispanic Media fact sheet here.
Find the Entertainment Weekly article here.
Find the TPNN article here.